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Unit 1
Managing in the Present
Present Tenses
Focus: time management and current
problems facing a service company
1. Management themes
Read the following text and then discuss the questions below.
Time management has become one of the key issues of the second half of the twentieth
century. Managers, grappling with work pressures and deadlines, have come to recognise
that time is a precious commodity to be ‘saved’, ‘gained’, and not ‘wasted’ or ‘lost’. But if
time is a commodity, how then can we best describe, measure and manage it?
To describe and manage it, imagine a line that goes back to the beginnings of creation and
continues into the mists of the future. And on that line are a number of significant
marks-these separate the past from the present from the future. And within each time
zone-past, present and future-we can differentiate periods of time from points of time. For
example, the 1980s gave us a period of rapid economic growth; black Monday was a point of
sudden financial catastrophe.
How can this brief analysis help the international manager? Firstly, there is the link between
past, present and future. In other words, historical performance should be a guide to the
future, and the present ought to represent last year’s forecast. So change-that which
normally differentiates any two periods on our continuum-can be seen as a gradual
evolution rather than a dramatic revolution.
Secondly, the use of a time-planning system, on which key points and periods are plotted,
enables managers to organise their activities so that bottlenecks can be avoided and
deadlines can be met. So stress, where
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