国际展览协会培训.ppt

Exhibitions differed from fairs in four major ways:  First, exhibitions were usually one-time events. Second, exhibitions were housed in permanent facilities built specifically for them. Third, although fairs were held regularly, they were not highly organized events. Exhibitions, on the other hand, were highly organized events. Finally, exhibitions differed from fairs in the very way in which business was conducted. Worlds Fair - EXPOis the generic name for various large expositions held since the mid 19th century. The official sanctioning body is the Bureau International des Expositions or BIE. Expositions approved by BIE are universal, and international or specialized, lasting from 3 to 6 months in duration. Universal expositions encompass universal themes that affect the full gamut of human experience. Trade Fairshave been the primary marketing medium of exporting countries. The exhibits are confined to one industry or a specialised segment of a special industry. They are more commonly known as trade fairs. Historically, trade fairs have been the primary marketing medium of exporting countries.  Initially, trade fairs were horizontal in their organization, with various products and/or services in specified industry groupings. A vertical organization is more commonplace today with the exhibits being confined to one industry or a specialized segment of a specific industry. Buyers are usually business members of an industry and often must be pre-qualified to attend the fair.10) Trade Showsare business-to-business (b2b) events. Companies in a specific industry can showcase and demonstrate their new products and services. Generally trade shows can not be open to the public and can only be attended by company representatives and members of the press. Examples of trade fairs are CeBIT and Hong Kong Electronics Fair (computer industry). Business-to-business (b2b) shows do have certain distinguishing characteristics that set them apart from consumer or combine