座椅电梯市场前景精选.ppt

* * 助力梯：创造无障碍的世界 Stairlift: Create a Barrier-Free world 2014.3 * 目标 市场简介 新产品简介 2014年开发计划 Goals Market Research Introduction of New Products RD plan for 2014 目录 Content * 研发、制造、销售各类无障碍升降设备 RD, Manufacture and Sales of lift equipment for the “mobility challenged”. 产品相关的各项服务 Provide product related services 以优秀的品质，完善的售后服务体系，富有竞争力的价格进入市场 To launch high quality products with competitive prices to the market and provide superior services. 成为中国无障碍行业的领头人 To be the leader of the Chinese barrier-free industry 在欧美市场占有30%以上的份额 To acquire 30% market share in North America and Europe 目标 Goals * 国内人民居住水平的提高，越来越多的别墅，联排，复式建筑 Due to increased affluence, more multi-level houses, townhouses and apartments are being constructed 人口老龄化趋势，越来越多的老年人面临上下楼困难 Aging population facing mobility issues 文明程度的提高，对残障人士的出行方便越来越重视 The industry is adapting to accomodate the disabled 中国无障碍升降设备市场基础 Current status of the barrier -free Equipment Market in China 市场机遇 Market Opportunity * 老年人：1.44亿 Aging demographic-144million seniors 占全人口：11% Represents 11% of total population 年均增长：3% Average annual increase is 3% 有2800万生活比较富裕老年人，以一家四个老年人考虑，将有700万个家庭有能力购买助力梯 There are 28 million affluent seniors in China. Assuming four seniors per household, there are potential sales of 7 million units 图片，表格位置 老年人市场 Aged * 残障人士： Physically Challenged: 全国6700多万残障人士 67 million disabled in China 预计有500万台各类无障碍升降设备的需求 Estimated potential demand for lift equipment: 5 million units 残障人士市场 Physically Challenged * 已建成的别墅和养老院(数据来源：2013年中国座椅电梯市场分析） Existing Villas and Nursing homes（Data source: maketing analysis of seatlift in China, 2013) 别墅50万套 1.8万台 18,000 Units 养老院1.87万个 500,000 Villas 0.37万台 18,700 nursing homes 3,700 Units 总计2.17万台 Total: 21,700 units 现有市场预计 Existing Market * 助力梯不需要井道，不破坏结构，造价低廉，更适合于：联排、复式、文物保护建筑等不能安装常规电梯的场合 Stairlifts do not require a shaft, minimal impact on original construction, lower cost. More suitable for buildings where a