体验经济外文文献 Experience economy in the hospitality and tourism context.pdf

Tourism Management Perspectives 27 (2018) 83–90 Contents lists available at ScienceDirect Tourism Management Perspectives journal homepage: /locate/tmp Experience economy in the hospitality and tourism context T Seohee Chang⁎ Sookmyung Womens University, South Korea A R T I C L E I N F O A B S T R A C T Keywords: Experienced utility is an instantly perceived hedonic quality. Rooted in the idea of experienced utility, experi- Experienced utility ence economy assumes that increased consumer experienced utility raises industry revenue. Previous studies Experience economy have not explored the financial values identified with experiences as the main point of experience economy. The Product economy aim of this study was to explore the financial values of experience and service that hospitality and tourism Service economy customers perceive. A total of 182 hospitality and tourism customer responses were analyzed using content Hedonic values analysis, cross-tabulations, t-test, and ANOVA. The results revealed that the perceptual schema of product economy is clearer than that of experience economy; the monetary value of experience is lower than that of