新职业英语1-基础篇-Unit 5.ppt

Unit 5 ENGLISH FOR CAREERS 新职业英语 Unit 5 Trade 职业综合英语 1 第 2 版 Contents Warm-1 Task 1 Work in pairs. Discuss with your partner and match slogans A-H with pictures 1-8. ( ) A. Shift the future. ( ) B. Think Different. ( ) C. Just do it. ( ) D. Ideas for life！ ( ) E. Good to the last drop! ( ) F. Let’s make things better. ( ) G. Enjoy myself on my zone. ( ) H. Fresh-up with Seven-up！ 7 1 5 3 2 4 8 6 Warm-2 Task 2 Work in pairs. Please tell where you have seen or heard the above slogans. Discuss with your partner and list three places. poster, newspaper, TV commercial, outdoor signs, etc. Reading A Text Task 1 Task 2 Business Know-how Text A-1 International Trade Every time we walk into a store, restaurant, theater or any other place of business to buy something, we trade. Basically, international trade does not differ from trade with other people in our country. The key to understanding trade is to remember why it takes place. The reason people trade, regardless of where they live, is that they believe they will be better off by trading. When we consider the alternative—each of us producing everything for ourselves—trade simply makes more sense. Text A-2 The process of importing and exporting creates a greater variety of goods and services because it permits countries to specialize in what they do best. By specializing in the goods it can produce most efficiently, a country can increase production and have the opportunity to make more sales and profits. Profits can turn into increased wages for the work force and additional investment in plants and equipment. The process also provides consumers with more goods at lower prices. Text A-3 The benefits of trade can be explained using the economic principles of absolute and comparative advantage. For example, suppose there are a lawyer and a legal assistant. If it takes the lawyer less t