对多元化经营战略的思考 (2).docVIP

内容摘要 在21世纪，因国家经济的不断发展，许多企业都呈现出全球化的竞争趋向，使我国企业在这样的竞争的趋势下维持经营及发展是我国企业面临的主要难题。大中型企业中要认清企业自身定位的过程中即是经营管理战略要随着在时代的转变及发展趋势的不断变化、改革。当今国外企业进行多元化经营作为一种广泛的企业发展模式，并在发展中占据非常重要位置。所以开展多元化经营战略已成为全国企业必需走的途径之一。本文通过对多元化经营战略的相关概念和理论实践进行描述，接着以广铁集团为例对我国企业多元化经营战略实施分析，提出了我中国企业发展实施多元化经营战略的对策研究分析，希望能对我国大中型企业或行业的多元化经营战略中有一定的借鉴领悟的意见。 关键词： 多元化经营；广铁集团；意义；思考 Abstract the 21st century, due to the continuous development of national economy, many enterprises are competition presents the globalization trend, under the trend of the competition of companies in our country to maintain operation and development are the main challenges facing the enterprises in our country. In large and medium-sized enterprises to recognize their own position is itself in the process of operation and management strategy to follow in the transformation and development trend of The Times changing and reform. So, to carry out the diversified management strategy has become a national enterprises must go one way. This article through to the related concept of diversification strategy and theory of practice is described, and then to guangzhou railway group as an example to analysis the implement of corporate diversification strategy, puts forward the countermeasures of implementing diversification strategy for Chinese enterprises I research and analysis, hoping to large and medium-sized enterprises of our country or industry diversification strategy has a certain reference to understanding. Key Words：diversification; Guangzhou Railway Group; significance; thinking 目录 TOC \o 1-3 \h \u 28886 前言： 1 8686 一、 多元化经营战略概述 1 29104 （一） 多元化经营战略的概念 1 27769 （二） 多元化经营战略的相关理论 1 17507 1. 风险分散理论 2 4235 2. 资源转移理论 2 27217 3. 代理理论 2 13425 4. 市场势力理论 3 22823 二、 我国企业多元化经营战略实施分析 3 1396 （一） 我国企业多元化经营战略的近况 3 1580 （二） 我国企业多元化经营近况分析? 4 13401 1. 我国企业多元化经营立足于本国市场? 4 5446 2. 我国企业多元化经营多半不具有竞争优势? 4 31445 3. 我国企业多元化经营普及不具有技术相关性? 4 4370 4. 我国企业多元化经营忽略了循序渐进的必要性? 5 6605 5. 我国企业多元化经营往往战线拉得太长? 5 31928 三、 广铁集团多元化经营战略实施分析 5