旅游电子商务毕业论文.docx

毕业论文 仅供参考 PAGE 1 用心用情 服务社会 精品合同，仅供参考，需要可下载使用！ 海南大学 毕业设计(论文) 我国旅游电子商务发展现状、问题及对策研究 学 院 XX学院 专 业 旅游信息管理 班 级 20XX级X班 学生姓名 学生姓名 学 号指导教师 X教授 202X年3月 摘 要 随着旅游业的发展，越来越多的人喜欢外出旅游，全民旅游已逐渐成为现实，而在互联网时代，资讯在线使人们对旅游更具有自主选择权。人们逐渐开始自主了解旅游景点、旅游线路。传统的观光旅游或者经典线路旅行已满足不了人们的需求，以电子商务为主流媒介的旅游开始进入公众视野。旅游电子商务有别于传统的旅游，它完全以互联网为平台支撑，整个交易在互联网上完成，人们可以24小时不受时空限制进行交易。 本文在剖析电子商务定义、特点的基础上，分析我国电子商务发展现状及存在问题，提出可行的改善建议。首先通过分类总结国内几种旅游电子商务网站模式，并结合SWOT分析法，探究旅游电子商务发展现存在的问题，如旅游电子商务网站平台构建重复，内容单一，缺乏个性化，平台信誉度不高，存在信息泄露问题，再从中分析存在问题的根本原因；最后根据所面临的问题，为我国旅游电子商务发展提出改进的措施及建议，我国旅游电子商务应从市场定位出发，做出个性化功能改进，并提高自身信誉度和美誉度。同时，政府也应积极打造有利于我国旅游电子商务良好发展的宏观环境。 关键词：旅游业；电子商务；旅游电子商务 PAGE 1 用心用情 服务社会 Abstract With the development of tourism, more and more people like to travel, tourism has become a reality, and in the Internet era, information on the Internet makes people more independent choice of tourism. People gradually began to understand the tourist attractions, tourist routes. The traditional tourism or classical route travel has been unable to meet the needs of the people, and the personalized tourism, which takes the electronic commerce as the mainstream media, has begun to enter the public view. Tourism e-commerce is different from the traditional tourism, it is fully supported by the Internet as a platform for transactions on the Internet, people can not be limited by the time limit 24h transactions. Based on the analysis of the definition and characteristics of e-commerce, this paper analyzes the current situation and existing problems of the development of e-commerce in China, and puts forward some feasible suggestions for future improvement. Firstly, classification summary several domestic tourism e-commerce website model, using SWOT analysis method based on analysis of the current situation of the development of tourism e-commerce, discusses the problems, and the root cause of problems from the analysis; finally, according to the problems faced, as e-commerce personalized tourism deve