玫琳凯英语课件.ppt

MARY KAY 玫琳凯 五 说教学过程 External environment competition opportunities Internal environment activities resources capabilities Content Competition As we all known, Mary Kay is a very famous company on cosmetics. Mary Kay was founded in 1963 by Ash. Now Mary Kay Cosmetics is the largest direct seller of skin care products in the United States. It develops and tests many skin care and beauty products for the face, body, hair and nails -- many more than it started selling in nineteen sixty-three. Today, Mary Kay Cosmetics has sales of more than one thousand million dollars. It has more than eight hundred thousand sales representatives in thirty-seven countries around the world. You can find Mary Kay products and company sales representatives in Argentina, Brunei, the Czech Republic, Kazakhstan and Singapore. In China, there are many Cosmetics manufactures. Therefore, with the time going by, Mary Kay faces more and more competitors, such as Shiseido Liyuan Cosmetics Limited company, Unilever (China) Co., Ltd, Overlord ( Guangzhou) Company Limited, Sunrider (China) Co., Ltd and so on. So there are more and more intense competitions in the market now. Although there are many competitors in the market, Mary Kay has its unique strength: 1、High quality products, awarded the customer effective skin care 2、Thoughtful pre-sale after sale service 3、Reform the traditional form of direct marketing, and intend the original face of small beauty class sales model 4、It promises to give women ” A more beautiful than cosmetic changes” , and loved by the female compatriots 5、Emphasize human-oriented management 6、Sales staff to make progress can be fully recognized 7、The company uses a direct distribution pattern to reduce intermediate links, and save the cost of circulation and publicity expenses to reduce the cost; and reduce the possibility of counterfeit and shoddy products, so it can improve the product quality; Combine the training and sales, and give consumers the opportunity