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Chapter 7Quality and Innovation in Product and Process Design
Chapter ObjectivesDiscuss the processes firms use to design products.Perform “house of quality” quality function deployment (QFD) analysis.Defend design concerns such as design for manufacture, maintainability, and reliability.Perform rudimentary failure modes and effects analysis.Discuss green design.Copyright ? 2017 Pearson Education, Inc.7-2
Designing Products for QualityWhat are the functions the customer wants?What are the capabilities of current products?What are the limitations of the materials we have selected for the product?Are there better materials available?How much will the product cost to make?How much must the product cost to make it successful in the marketplace?Copyright ? 2017 Pearson Education, Inc.7-3
Kano Quality/Design ModelThe Kano Model shows that quality is a function of fulfilling customer requirements and achieving high levels of satisfaction. Copyright ? 2017 Pearson Education, Inc.Figure 7-17-4
The Design ProcessCopyright ? 2017 Pearson Education, Inc.Figure 7-27-5
The Design ProcessStep 1: Product idea generationExternal sourcesThe customer, industry experts, consultants, competitors, suppliers, inventorsInternal sourcesMarketing, management, research and development (RD), employee suggestionsCopyright ? 2017 Pearson Education, Inc.7-6
The Design Process (cont’d)Step 2: Customer future needs projectionUsing data to predict future customer needsStep 3: Technology selection for product developmentDesigners choose the materials and technologies that will provide the best performance for the customer at an acceptable cost.Technology feasibility statementCopyright ? 2017 Pearson Education, Inc.7-7
The Design Process (cont’d)Step 4: Technology development for process selectionStep 5: Final product definitionStep 6: Product marketing and supply chain preparationStep 7: Product design and evaluationStep 8: Manufacturing system designStep 9: Product manufacture, delivery, and use
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