- 1、本文档共31页,可阅读全部内容。
- 2、有哪些信誉好的足球投注网站(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
- 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载。
- 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
.
高质量文档整理--学习必备
.
MARKETINGYOURBUSINESSFORSUCCESS
WORKSHOPINTRODUCTION
MARKETINGYOURBUSINESSFORSUCCESS
WORKBOOK
TrainingModule-3
WorkshopObjectives
Bytheendofthisworkshop,youshouldbeableto:
*Determinethepurposeofthemarketingplan
-Identifystrategiesforconductingmarketresearch
-Identifyadvantagesofmarketresearch
*Determinewhatthemarketingplancontains
-Targetmarket
-Competition
-Product/service
-Marketingbudget
-Location
-Pricingstrategy
-Promotionalstrategy
*List
-advantagesofdevelopingamarketingplan
-disadvantagesofdevelopingamarketingplan
*Prepareamarketingplanoutline
*Developaneffectivemarketingstrategy
-Advertisingstrategy
-Promotionalstrategy
MARKETINGYOURBUSINESSFORSUCCESS-THEMARKETINGPLAN-
UNDERSTANDINGTHEMARKETPLACE
Marketingplaysavitalroleinsuccessfulbusinessventures.How
welltheplanyoudevelopmarketsyourbusiness,alongwiththe
managementandfinancialmanagementplans,willultimately
.
高质量文档整理--学习必备
.
determineyourdegreeofsuccessorfailure.Thekeyelementsof
asuccessfulmarketingplanareto1)knowyourcustomers--
theirlikes,dislikesandexpectations,and2)toknowyour
competitors--theirstrengthsandweaknesses.Byidentifying
thesefactors,youcandevelopamarketingstrategythatwill
allowyoutoarouseandfulfillcustomersneeds,better
understandcompetitorsandidentifychangesinthemarketplace
thatcanaffectyourbottomline.
Thepurposeofthemarketingplanistodefineyourmarket,i.e.,
identifyyourcustomersandcompetitors,tooutlineastrategy
forattractingandkeepingcustomersandtoidentifyand
anticipatechange.Yourbusinesswilln
文档评论(0)