LED灯产品介绍及其如何开拓市场课件.ppt

LED灯产品介绍及其如何开拓市场课件.ppt

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CountryAnalysisForIMOfproductCountry:IndiaProduct:LED-LightingByGroup9崔亚朋ST.#1014102089贺立新ST.#1014102090马翔ST.#1014102092马涌ST.#1014102093谢殿辉ST.#1014102097郑健ST.#1014102103 Date:December7th2011

ExecutivesummaryThemarketprofileofproductThecompanywillenterthemarketofIndia

ObjectivesLearningobjectivesUnderstandandapplytheconceptsMarketingobjectivesEnterthemarketAchieveacertainmarketshareRetainthemarketshare

ApplicationexamplesshoppingcenterGovernmentprojectSparepartscustomizing

Integration1Thecausesofeconomicintegration2Regionaleconomicintegration3SoutheastAsiaalliance4JointDeclaration5GATT6WTOandsoon

2024/7/57

GeneralopportunitiesIndiasinfrastructureconstructionneedsinvestment;Rapideconomicdevelopment;Hasverylargeconsumergroup,marketpotentialisgreat;Openpolicyandlesstradebarriers.

SpecificopportunitiesduetointegrationTradeamountbetweenwillbeincreasing;Createsmassesofjobopportunities;Improvelivingstandards;Energyefficientproductscanhelptoeaseenvironmentalproblems.

RISKSPoliticalRisksdifferentgovernmentpoliciesstrainedrelationsbetweentwocountriesnotclearoftheindiangovernmentinstrumentsviolenceandterrorismEconomicRisksdifferentcurrencies.IndiahasanintensecompetitionwithChina

RISKSCulturalRiskshavedifferentlanguagesbelieveindifferentreligionshavedifferentculturalfoundationandhistoriesLegalRiskssimilarlaw,buthavemanydifferentindetailsOtherRisks

EntrymodesWechooseJointVentureEntrymodesaredeterminedbycountryfactorsConcernaboutcountryfactors,dosomeresearchesConcernabouttherisksAccordingtothedemandofthemarketEmployment

ConclusionLearn

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