零售调研培训.ppt

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零售调研培训.ppt

本人有必威体育精装版名师培训视频6千集,管理文档8千份。想要的请联系QQ1589505898 Liner Category Overview Liner Sales Price Trend, National Market Growth Rate Slow Down Liner Segment Importance Growth, National Ultra Thin/Breathable More Welcome With Importance Increasing Liner Prod. Segment Importance, Nat. Liner Prod. Segment Importance, Nat. Liner, National Top Brands Share Carefree Leading Share Maintain; Small Locals Gained Share Yearly Liner Top Brand Vol. Share Trend, Nat. Carefree Maintain Leading Share Position And Share Stagnant In Latest Half Year Liner Top Brand Val.Share Trend, Nat. Same As Value Liner Top Brand Distribution Trend, Nat. Distribution Compete Head With Key Competitors Liner, Top Brand Price Trend-National Key Competitors Price Maintain Stable During Latest Year Carefree Variant SalesGrowth, Nat. Liner, Carefree Variant Share, National Variant Share Stable In Latest Half Year Carefree Variant Distribution Price,Nat. Drapable High Price Could Be An Issue to Prevent Our Share Further Improvement Liner, Whisper Variant Share, National Whisper Variant Distribution Price,Nat. Sofy Variant Share, National Share Decline On Reg. Which Stands For 70% Of Its Sales; Fresh Failed To Improve Share Yearly Sofy Variant Share, National Green Tea Price Position In Medium Range Liner Share By Price Tier, National Medium and Low Price Dominate the Market; While Premium Gained Importance Yearly Liner 0.20~0.25Rmb/pcs Share By Brand, Nat. Share Driven By MNB Liner Sales Growth By City Liner Key Brand Volume Share By City Carefree Share Stagnant Across City Liner, Key Brand Vol. Share by City Tier Carefree Share Stagnant All City Tier Liner Sales Growth By Region Size Grew Fast In West/South Liner, Key Brand Vol. Share by Region Liner Key Brand Volume Share By Region Market Share by Pack Share, National Category Overview, Liner Total category size came to stable in the past one year (Threat) Ultrathin Breathable product become more popular(Opportunity), size increased rapidly and gaining sh

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