技术创与研发管理创.ppt

不同程度的创新的比较 * 跨越鸿沟 * 鸿沟 杰弗里·摩尔《跨越鸿沟》 Product Innovation Methodology 常见的产品创新与开发管理体系： Stage-Review PACE (Product And Cycle-time Excellence ) IPD (Integrated Product Development) NPD-BOK (New Product Development Body of Knowledge) * Stage-Gate? Model SGS(Stage-Gate System) ，由Robert G. Cooper于20世纪80年代创立一种新产品开发流程管理技术，并应用于美国、欧洲、日本的 企业指导新产品开发。被视为新产品发展过程中的一项基础程序和产品创新的过程管理工具。 * Stage Gate Review Of Process (n=3-7) Start Stage completed Meet Gate Criteria? Go to Next stage Revise Excute Plan can Criteria be meet? Archive Project Yes Yes No No Stage-Gate? Core Ideology 重视寻求突破性的新产品构思和产品概念 非常关注有效的入口决策和组合化管理 同时强调投放市场前的营销工作 建议企业制定产品创新战略 * PACE * 1986 年PRTM （Pittiglio Rabin Todd＆McGrath）提出了PACE（Product And Cycle-time Excellence）这一概念，现在在许多方面，PACE己经成为产品开发的事实上的标准的过程参考模式。它所提供的是一个通用框架、标准术语、适用于全行业的过程基准、一个更新最佳实践的方法、以及一个持续完善的过程。 PACE的七大要素 阶段决策 跨功能团队 结构化开发流程 开发工具与技术 产品战略过程 技术管理 管道管理 * NPD-BOK NPD-BOK是PDMA梳理的一套新产品开发知识体系。 New Product Strategy Portfolio Management New Product Process Tools and Metrics Market Research Teams, People, and Organizational Issues * NPD Framework NPD Strategy Marketing Research New Product Process Lifecycle Mgt. Portfolio Mgt. ToolsMetrics PeopleTeam NPD Strategy Mission，Vision，Core values business strategy product strategy Core Strategic Vision Platform Strategy Market Strategy Technology Strategy Product Strategy Miles and Snow Types Prospectors—Innovators, first to market and to adopt new technologies. Analyzers—Fast followers, often better products Defenders—Maintain niche in stable market Reactors—Respond only under duress Cooper’s Five Strategy Scenarios Differentiated –Technologically sophisticated, high fit and focus, strong market orientation Low Budget, Conservative-low RD, copycat, undifferentiated products Technology Push-technically sophisticated, low in market orientation, fit focus, or synergy Not in the Game-Unsophisticated, low-tech, low-risk, copycat, simple/mature technologies. High Budget, Divers-Heavy RD, no direction, synergy, fit