UniPresident统一企业集团.ppt

Introduction: “la maison” in Taipei The three disputes: 7- Eleven, LV Dental Clinic, RT-Mart The role of TIPO – Problems about legislation ECCT Position Papers Short-Term Solutions Long-Term Solutions Teaching notes Our proposal for final grade Infringement: Owned and operated by one of the largest business entity in Taiwan, Uni-President(統一企業集團) During the period 13 April till 10 May, 2005: Any consumer who purchased any two kinds of vegetable/fruit drinks at a 7- Eleven stores may get a right to take part in a promotion on the website to win prizes among which LV Bags [LV Cherry Bag (42.000 NT$)] Trying to induce consumers to make a buy at their franchisee all over Taiwan by granting consumers the opportunity to join the lucky draw activity Increase demand base, average spending and increase consumers’ loyalty Photos of LV bags used on the ads in a relatively large size at a highlighted position [use of (unregistered) mark LV in the promotion flyer] Spring 2005: The 1st Cease Desist letter sent to 7-Eleven. Written response of 7-Eleven: “We have informed LV Taiwan before the beginning of this promotion”.True!…but LV Taiwan gave NO agreement or permission to 7-Eleven anytime and anyway. The 2nd Cease Desist letter sent to 7-Eleven to rebut their assertion. No response Case closed afterwards ? 7- Eleven put a stop to the promotion since then In Sun Yat Sen Memorial Hall area in 2005 it pops up a placard promoting the new opening of the “Louis Vuitton Dental Clinic” Signal was out on a certain date before May 2005 Letters addresses to the landlord Empty neo Building Unknown dentist and Unknown opening date A dental clinic was seen to hang up a cloth signboard outside a building closed to the Memorial Hall, on which printed “LOUIS VUITTON” (no logo) along with the Chinese “路易威登” as their name LV has no trademark registration for the service of dental clinic in Taiwan, or else where the world 17 May 2005: The 1st Cease Desist letter was sent to the