项目管理(中英文对 照 49).ppt

Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved * Project Portfolio Matrix 项目组合矩阵 (David and Jim Matheson) 2-10 Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved * The grid has four quadrants Bread-and –butter projects typically involve evolutionary improvements to current products and services. Examples include software upgrades and manufacturing cost reduction efforts. Pearls represent revolutionary commercial advances using proven technical advances. Examples include next-generation integrated circuit chip and subsurface imaging to locate oil and gas. Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved * The grid has four quadrants Oysters involve technological breakthroughs with high commercial payoffs. Examples include embryonic DNA treatments and new kinds of metal alloys. White elephants are projects that at one time showed promise but are no longer viable. Examples include products for a saturated market or a potent energy source with toxic side effects. Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved * RD organizations Organizations often have too many white elephants and too few pearls and oysters. To maintain strategic advantage they recommend that organization capitalize on peals, eliminate or reposition white elephants and balance resources devoted to bread-and-butter and oyster projects to achieve alignment with overall strategy. Sep.-Dec. 2004 Jinan University 佟瑞 (Edward Tong) MBA,MPM copyright reserved * Not enough time Too risky Politically unacceptable Dependence infeasible Past Choice Zone Remember: You do not know all the alternatives You don’t have the time to consider all the alternatives, anyway Think risk, dependence, the past power A Conceptual Framework for Project Choice A Conceptual Framework 概念框架 Which Project do I Choose? 该选哪一个项目呢？ Sep.-Dec. 2004 Jinan University 佟瑞