电子商务师资班.ppt

* Convergence - how to conduct business when the lines and boundaries blur as technologies, media, and even industries converge Innovation - how to stay competitive when a surprising number of new products are entering the market that create new forms of competition. Integration - how to allow work processes and organizational alliances to be facilitated and driven by digital networks bringing about greater efficiencies and markets. * The Internet is the key to the E-Business/E-Commerce revolution Simply because it has become the network for connectivity The Web is two-way The Web is Global The Web is Cheap Internet traffic has been increasing 8 times every year Internet users will be transacting business worth around $3.5 to $5.9 trillion by 2005 Possibly more depending who you listen to… * Mention that the B2C, B2E concepts are going to be examines in further depth later…from a layperson point of view…it may be more comforting since we are introducing the concepts now. * * * * * * e-Business 目录 电子商务e-Commerce: 包括SCMCRM的在线货物及服务贸易 电子拍卖e-Auctioning: 货物(门径, 拍卖品，日用品)的电子投标 电子银行e-Banking:在线访问执行金融交易 电子名簿e-Directories:查询信息的在线数据库 电子工程e-Engineering: 免费软件开发 电子权限e-Franchising: 通过授权或财团组合分配售出货物 More 电子供给 供给链管理 电子执行: 资源管理 电子购买: 在线购买 网络学习: 基于互联网培训 电子邮件: 电子通信 电子行销: 通过互联网的私人性一对一行销 电子门径: 连接买方和供应商货物交易 电子贸易: 买卖电子股票 电子赌博: 电子赌场游戏 e-Commerce and e-Business E-Commerce Bricks and Mortar Businesses Same Business Structures Convenience and Cost Advantages E-Business New Business Structures Same Products Better and Cheaper Use Internet to break up Value Chain E-Market Delivering products or services that totally supercede the products and services of today E-Commerce 技术的分析模型基本概念复习 提取教学模型(课程指南) 商业 /工作流程模型 交易模型 知识模型 技术模型 调节模型 E-Commerce词汇手册 (关键概念每日积累) 抽象的 e-Commerce 模型 这里是“商务” 而不是 “电子商务”中的 “电子”= 买卖的基本工作流程 “内容” =信息交换基础 “规则” =交易和信息基础 “价值” = 管理知识基础 “结构” = 技术基础 E-Commerce 术语 B2C (Business to Customer) B2B (Business to Business) SCM (Supply Chain Ma