【精品】毕业论文：青海特色产品的营销问题研究.doc

摘要 财经学院工商管理系 PAGE I 青海特色产品的营销问题研究 ——以柴达木枸杞为例 摘要 枸杞是海西州大力发展的优势特色产业,也是农业战略性主导产业.近年海西州紧紧抓住发展柴达木循环经济圈的机遇,依托退耕还林项目大力发展枸杞种植.把枸杞种植作为本州的支柱产业来抓,采取了一系列措施,使这一产业在国民经济中的基础性主导地位逐步确立。本文就柴达木枸杞产业的现状进行了广泛的调研,全面总结了本地区枸杞发展现状、存在的问题并提出了建设性的发展对策.通过适宜的市场营销策略与方式,可使柴达木盆地的枸杞资源优势转变为经济优势,从而带动该区域经济的大力发展。 关键词:特色农产品，营销问题，营销对策 Abstract 财经学院工商管理系 Ⅱ QINGHAI MARKETING OF SPECIALTY PRODUCTS-A CASE STUDY OF QAIDAM WOLFBERRY Abstract Thoughts for wolfberry is the advantageous industries to develop, but also a strategic leading industry of agriculture. In recent years the development of the Qaidam Haixi seize the opportunity circle of circular economy, relying on returning farmland to forest projects to develop wolfberry cultivation.The wolfberry plant task as a pillar industry in the state, adopted a series of measures to make this industry the foundation in the national economy gradually established dominance. In this paper, the status of the Qaidam wolfberry industry conducted extensive research, a comprehensive summary of the wolfberry in the region development status, existing problems and propose constructive measures of development. Through appropriate marketing strategies and methods to enable the resources of the Qaidam Keywords: Local agricultural products, Marketing problem, Marketing strategy 青海大学本科毕业论文:青海特色产品的营销问题研究--以柴达木枸杞为例 目录 Ⅳ 财经学院工商管理系 财经学院工商管理系 Ⅲ 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc296708942 1绪论 PAGEREF _Toc296708942 \h 7 HYPERLINK \l _Toc296708943 1.1研究背景与研究意义 PAGEREF _Toc296708943 \h 7 HYPERLINK \l _Toc296708944 1.2研究对象与研究方法 PAGEREF _Toc296708944 \h 7 HYPERLINK \l _Toc296708945 2特色产品营销相关理论链接 PAGEREF _Toc296708945 \h 9 HYPERLINK \l _Toc296708946 2.1特色产品 PAGEREF _Toc296708946 \h 9 HYPERLIN