【精品】毕业论文：目标市场营销在青海旅游业的运用研究.doc

PAGE 2 青海大学财经学院经济贸易系 论文题目：目标市场营销在青海旅游业的运用研究 专 业：市场营销 学 生：楚 莉 签名：＿＿＿＿ 指导老师：卢 光 发 签名：＿＿＿＿ 摘要 青海是我国的旅游资源大省，旅游业正在发展为本省增长最快的产业之一。青海省是一个旅游资源特色突出、潜在优势深厚、旅游业尚不发达的旅游资源大省，也是旅游资源开发小省、经济弱省。近年来，随着经济全球化进程的逐步加快，旅游行业的竟争日趋激烈，如何在旅游业中运用目标市场营销策略吸引游客，扩大知名度，推动旅游业的发展，是比较新的研究课题。本文从青海旅游市场细分入手，分析了青海旅游市场现状及问题，在此基础上，提出了在青海旅游市场运用目标市场营销的思路。 关键词：旅游业，目标市场营销，市场细分 青海大学财经学院本科毕业论文：目标市场营销在青海旅游业的运用研究 青海大学本科毕业论文：目标市场营销在青海旅游业的运用研究 青海大学财经学院经济贸易系 2 青海大学财经学院经贸系 Thesis topic: Target marketing and sales studies in Qinghai tourist trade applying Major : Market marketing Name : Chu Li Instructs teacher : Lu Guang Fa Signature:＿＿＿＿ ABSTRAVT Qinghai is big provinces of tour of our country，tourist trade develops in course of for our province increases one of quick and increase by most the quickest estate，the Qinghai province is that outstanding，latent one characteristic advantage is deep，esteem big tour resource provinces that conduct does not know，be also the small development of natural resources province touring，economical weak province. In recent years, the course successive steps has been accelerated with economic globalization ,international and in the homeland competition facing my province tour enterprise has been day by day fierce，how target market camp has sold tactics in very good tourist trade middle applying，Qinghai tour peculiarity has decided significance putting target marketing and sales tactics into practice in Qinghai. Tourist market has subdivided the main body of a book from Qinghai starting，has analyzed the tactics that the marketplace subdivides and the tourist market subdividing the queen , has been tied in wedlock Qinghai reality on the basis having analyzed Qinghai tour enterprise target marketing and sales，have broug