【深圳市房地产项目计划立项可行性研究报告】.doc

深圳市 立 项可行性研究报告 目 录 1 项目总论 ··························· 3 1.1 项目背景 ························ 3  项目名称 ·························· 3  开发公司简介 ························ 3  承担可行性研究公司 ····················· 3  研究工作依据 ························ 3  项目建设规划内容 ······················ 4  项目开发手续 ························ 4 1.2 可行性研究结果 ····················· 5  市场预测 ·························· 5  项目建设进度 ························ 5  投资估算和资金筹措 ····················· 5  项目综合评价结论 ······················ 7 2 项目投资环境和市场研究 ···················· 9 2.1 市场宏观背景 ······················ 9  全国投资环境 ························ 9  深圳市投资宏观背景 区域发展及前景预测 ···················· ···················· 11 14  宏观市场与本项目发展借鉴 ················· 14 2.2 区域市场分析 ······················ 15  区域市场界定 ······················· 15  供给分析 需求分析 竞争分析 ························· ························· ························· 15 16 16  片区房地产市场分析结论 ·················· 17 3 项目分析与评价 ························ 18 3.1 地块解析 ························ 18  项目地理位置 ······················· 18  地形、地势 ························ 18  规划限制条件 ······················· 18 3.2 项目 SWOT 分析 ····················· 19 3.3 项目评价 ························ 19 4 市场定位及项目评估 ······················ 20 4.1 项目定位 ························ 20 1 4.2 方案建议 ························ 21 5 项目开发建设进度安排 ····················· 22 5.1 5.2 有关工程计划说明 ···················· 22 施工横道图 ······················· 22 6 投资估算与资金筹措 ······················ 23 6.1 6.2 6.3 项目总投资估算 ····················· 23 资金筹措 ························ 25 投资使用计划 ······················ 25 7 销售及经营收入测定 ······················ 26 7.1 7.2 7.3 物业销售收入估算 ···················· 26 资金来源与运用分析 ··················· 27 销售利润 ························ 27 8 财务与敏感性分析 ······················· 28 8.1 8.2 8.3 项目盈利能力分析 ···················· 28 项目不确定性