【大学英语】Unit 10 Business Strategies.ppt

Unit 10 Business Strategies Understanding Text Abstract After-Class Readings Passage I National Stereotypes and Business Behavior Understanding Text After-Class Readings Passage II The Japanese Approach to Management Understanding Text After-Class Readings Passage III Doing Business in Asia Understanding Text 2. negotiate vi. to confer with another or others in order to come to terms or reach an agreement 磋商，商议 negotiator n. 协商合同 vt. 1) to arrange or settle by discussion and mutual agreement 协商；达成协议 negotiate a contract. It is difficult to negotiate where neither will trust. 双方彼此不信任便很难进行协商。 negotiation n. They negotiated a peace treaty. 他们通过谈判达成和平协议。 2) to succeed in going over or coping with 成功地应付；处理；克服困难 The car negotiated the sharp curve by slowing down. 该车减速驶过急转弯。 3. prosperous a. 1) having success; flourishing 繁荣的；获得成功的；繁盛的 【反】 unprosperous prosperity n. 繁荣昌盛 富裕的家庭 2) well-to-do; well-off 富裕的；富足的 【同】affluent a prosperous family a prosperous new business 一家成功的新公司 3) propitious; favorable 顺利的；吉利的；有利的 a prosperous moment to make a decision 做决定的有利时机 a prosperous year 兴旺的一年 prosperous weather for growing wheat 有利于小麦生长的天气 4. scholarship scholar a student (who holds or has held a particular scholarship) 有特殊奖学金的学生 a learned person; a specialist in a given branch of knowledge 专家学者 1) a grant of financial aid awarded to a student, as for the purpose of attending a college 奖学金 2) knowledge resulting from study and research in a particular field. 学识；学问 succeed v. 成功；完成 继续；继承 n. success [u] 成功 n. success [c] 成功的人或事例 adj. successful 成功的 adv. successfully n. successor 5. successor n. one that succeeds another 后继者；继承人 n. succession 连续；继承 a. successive 连续的；继承的 1. branch out: extend or expand one’s activities or interests in a new direction 向新的方向扩展自己的活动或兴趣 The company began by specializing in radios but has now decided to branch