广告advertisement.pptVIP

Enjoy it: Welcome to ad. world! A Coca-cola ad from the 1890s What is Advertising It’s a form of communition intended to persuade an audience (viewers, readers or listeners) to take some action : a . It includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers to purchase or to consume that particular brand . b. It can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action, such as encouraging enviromentally friendly behaviors . Commercial Non-commercial advertisers Commercial advertisers often seek to generate increased consumption of their products or services through branding. Non-commercial advertisers that spend money to advertise items other than a consumer product or service include political parties, interest groups, religious organizations and governmental agencies. Types of advertising Any place an “identified” sponsor pays to deliver their message through a medium is advertising . a.Television: Infomercials----a long-format television commercial, typically five minutes or longer b.Press advertising: describes advertising in a printed medium such as a newspaper, magazine, or trade journal ) c.Online advertising e.Covert advertising (guerrilla advertising ) WhatAdvertisements Bring Us A: Positive First, they promote the exchanges of information . From the mushrooming advertisements, people get to know some newest products and the trend of consumption Second, they bring us a visual feast. Advertising, to some extent, is not only an industry but an art. Third, they also promote the rising of Creative Industry . WhatAdvertisements Bring Us B: Negative To start with: a majority of advertisements are fictitious and misleading, causing confusion in people’s daily life and even leading to the injury and death of some customers. Secondly, th