曲阜市旅游经济发展现状及发展战略调查分析.pdf

曲阜市旅游经济发展现状及发展战略调查分析 【摘要】经过多年的发展，我国旅游业已成为第三产业中的龙头产业，是国民经济新的重 要增长点。迄今为止，全国已有 27 个省市自治区把旅游业确立为支柱产业、先导产业或第三产 业的龙头产业。曲阜作为国务院公布的首批 24 个历史文化名城之一，改革开放以来，围绕孔子 旅游开发取得重大进展。但是，曲阜作为传统文化旅游目的地，近年来也出现了旅游产品老化、 游客停留时间缩短、旅游服务不佳等问题，成为制约曲阜旅游更快更好发展的瓶颈。本文首先 剖析了曲阜旅游经济的发展现状，然后对曲阜市旅游经济进行了 SWOT 分析，最后从加强旅游资 源的开发和保护，发展新的旅游亮点等方面为曲阜旅游业的发展提出切实可行的建议。 【关键词】曲阜市；旅游经济；SWOT 分析；战略 The Survey Analyse of Qufu Tourism Economy Development Status and Development Strategy 【Abstract】After years of development, Chinas tourism, which is a new important growth point of national economy, has become the leading industry in the tertiary industry. So far, about 27 provinces and autonomous regions take the tourism industry as pillar industry, leading industry or leading industry of the tertiary industr.As one of the first 24 famous historical and cultural cities announced by State Council, Qufu has made significant progress revolving Confucius tourism since 1978. However, as the traditional tourism destination, Qufu’s tourism has some problems such as aging of tourism products, shorter time for tourists to stay, which became the development bottleneck of Qufu tourism industry. Firstly, this paper analyzes the current tourism economic situation of Qufu and then analyzes Qufu tourism enconomy by SWOT method, finally, the author proposes feasible suggestions for the developement of Qufu tourism economy. 【Key words 】Qufu;toursim enconomy; SWOT analysis;strategy １ 引言 旅游业被誉为当今世界发展最快、最具活力和潜力的朝阳产业，具有资源增值 性、就业容量大、产业关联度强等特点，发展旅游产业，对调整地区经济结构，促 进建立资源节约型和环境友好型社会，带动整个社会经济持续健康发展具有极其重 1 要的意义。而对于一个以旅游业为支撑的城市——曲阜，旅游经济的发展状况更显 重要。本文将对曲阜旅游经济发展现状进行调查分析，并根据相关调查分析材料为 曲阜市旅游经济的发展提出建设性的建议。 ２ 山东省曲阜市旅游资源分类及旅游业发展现状 ２.１ 曲阜市旅游资源分类 曲阜市作为一个有着悠久历史的文化古城，地处鲁西南中部，不论是自然旅游 资源还是人文旅游资源都非常丰富。 表1 曲阜市主要旅游资源分类