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外语外贸系商务英语专业毕业论文(设计) 论文题目: How to Dress properly in Business Context? 系 别: 外语外贸系 专 业: 商务英语 学生姓名: 陈艳贞 学 号: 200906012 班 级: 09A班 指导教师: 林校 目 录 1.开题报告…………………………………………………………………………………….1 2.论文正稿…………………………………………………………………………………….6 3.毕业论文任务书………………………...……………………………………………..14 4.论文写作小结……….……………………………………………………………………20 Research Proposal How to Dress properly in Business Context? Department: Business English Name: Chen Yanzhen Class: 09 Class A No.: 200906012 Advisor: Ms. Lin Xiao Date: August 3, 2011 How to Dress Properly in Business Context? Chen Yanzhen I. Purpose of the research We all know exterior is very important. Exterior is the first impression when people meet each other for the first time. To give a good first impression is very important, especially in business context. In many ways, the first impression will somehow help decide if your business will succeed or not. A foreign psychologist has done an experiment and this experiment has fully shown that different appearance represents different people and that different people would have a different experience. If you are in department stores, and you want to choose and buy goods according to your own consumption psychology, will you choose to purchase a package of dirty and broken products? Certainly not, because the average consumers think that packing is not only packing. It represents more the quality of the goods and grade. Packing will have a different effect. Instrument refers to persons appearance, including the appearance, attitude, apparel, poise, etc. In the interpersonal communication, to send each signal mainly has three. At the University of California, Doctor Albert salmon Penn called it was 3 V, visual signals (visuals), sound signal (vocals) and language signal (vocal). Visual signals show people that they can see things: clothing, body language and facial expressions; sound signal refers to people who
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