关于公共管理的论文.docVIP

滨州医学院卫生管理学院 本科毕业论文（设计） 题目：烟台市莱山区社区卫生服务营销管理 The market management of Community Health Service for yantai laishan district 姓 名 王 杰 学 号 074140135 专 业 公共事业管理专业 年 级 2007级 指导教师 赵拥军 丛建妮 二〇一一年五月三十日 摘 要 目的：通过对烟台市莱山社区卫生服务机构市场宏观与微观环境的分析，了解该区社区卫生服务发展现状和存在问题，并针对问题利用各种营销手段，促进该区社区卫生服务的发展。方法：采用文献和问卷调查相结合的方法，了解莱山区社区卫生服务的发展现状及其影响因素，并采用营销策略方法解决存在的问题。结果：本次问卷调查发现莱山区社区卫生服务发展具有良好的宏观市场环境，但居民对其的认知和利用度不足，社区卫生服务的技术水平，药品价格和健康指导还有待于提高。结论：社区卫生服务方便快捷的方式日益体现，具有巨大的市场发展空间，但其强大的服务功能尚未完全发挥。管理者应该积极采取有效措施，利用各种营销手段，加强社区卫生服务建设和内涵建设。 关键词：社区卫生服务 营销环境 营销管理 Abstract Objective: To investigate Laishan community health service centers (stations) the satisfaction of situation, the community health service market analysis to understand the development of community health service area status and problems, to tackle the problem using a variety of marketing tools to promote the area of ??community health services. Methods: In this thesis, literature review, and survey forms, quantitative analysis and qualitative analysis to investigate the status of community health service Laishan to assess satisfaction and influencing factors. Results: The survey found that people on community health services, treatment distance, visiting time, service attitude, patience, service price, satisfied or satisfied with the level of technology, drug prices, health guidance is still relatively low satisfaction. Conclusions: Community health services more convenient and efficient way to reflect, with a huge market space for development, but its powerful services not yet fully realized. Managers should take effective measures, using a variety of marketing tools, strengthening community health services building and content building. Keywords： Community Health Service Public satisfaction Marketing Management 目录 前言 1 1 对象与方法 2 1.1调查对象 2 1.2 调查内容 2 1.2.1 患者的个人基本情况 2 1.2.2 居民对社区卫生服务认知