《浅谈电子商务环境下退货逆向物流》.doc

浅谈电子商务环境下退货逆向物流 [摘要] 随着物流产业的不断进步及其在国民经济中的日益渗透，它逐渐对各国电子商务领域产生了极其重要的影响。本文从物流的角度来认识逆向物流中的退货问题，全面分析退货现象产生的原因，提出合理的解决对策，并且详细地阐述了电子商务环境下退货物流的基本模式及电子商务环境下退货逆向物流中的问题，提出了解决退货问题应采取的具体措施，进一步提出了网络店铺环境下退货逆向物流中的问题，提出了解决问题的具体措施。通过采用集中退货处理中心，并使其与网上商家、制造商通过各种技术实现信息共享，与快递公司建立良好的合作关系，可显著缩短顾客单次退货的时间花费，增强顾客对网络交易安全性的信心，在提高现有客户满意度的同时又能争取新的网购客户，从而提高制造商、网上零售商的竞争力。 [关键词] 电子商务 逆向物流 退货管理 Discussion on electronic commerce environment reverse logistics mode choice [Abstract] along with the logistics industry in the national economy progress and its increasingly infiltrated, it gradually to all the area of electronic commerce has the extremely important influence.This article from the point of view of logistics reverse logistics return, a comprehensive analysis of return phenomenon, put forward reasonable countermeasures, and explains in detail the return logistics under electronic commerce environment the basic mode and environment of electronic commerce in return reverse logistics problem, put forward to solve the problem of return specific measures to be taken, further put forward the network shop environment in return reverse logistics problem, put forward the problem solving measures.By employing a centralized return center, make its and online merchants, manufacturers through various techniques to achieve information sharing, with the express company to establish good relations of cooperation, can significantly reduce the customer a single return time, enhance customer transactions on the network safety of confidence, in improving the existing customer satisfaction at the same time for new online shopping customers, thereby enhancing the manufacturers, online retailers competition. [Key words] Electronic Commerce reverse logistics return management 目录 引言 4 第1章 电子商务与逆向物流的基本概念 5 1.1 电子商务的概念 5 1.2 逆向物流概述 6 第2章 电子商务领域退货逆向物流现状和问题 11 2.1 退货物流类型及产生的原因分析 11 2.2 退货逆向物流现状 12 第3章 针对电子商务企业退货物流的改进建议 14 3.1 重视信息网络系统建设 14 3.2 采用差异化退货战略 14 3.3 强化供应链管理，提高自身管理水平 15 3.4 引进并改善先进的退货逆向物流管理技术 15 第4章 以惠通网络店