服务营销研究的热点与前沿(英文).pptVIP

服务营销研究的热点与前沿 加菲猫版 本版本专供人大经济论坛 服务营销领域的期刊 Journal of Service Marketing International Marketing Review European Journal of Marketing International Journal of Service industry Management The Service Industries Journal Journal of International Marketing Journal of Marketing Journal of Service Research Marketing Intelligence ＆Planning Journal of International Business Studies Managing Service Quality Journal of Operations Management Journal of International Business Studies Advance in services marketing and management International Journal of Production Economics International Journal of Educational Management Journal of Marketing Research Journal of Consumer Research Marketing Science Journal of Financial Services Marketing 服务营销研究的主要领域 Health care Hospitality Travel and tourism Financial services Sports 服务营销的主要国际会议 The AMA Frontiers in services conference The Quality in services conference The Eric Langeard International research Seminar in services management 国际研究中心 Arizona State University University of Maryland University of Karlstadt Hanken-Swedish School of Economics in Finland 服务营销的领军人物1 Leonard L. Berry Distinguished Professor of Marketing and M. B. Zale chair in retailing and marketing leadership, Texas AM University. Email:berryle@ Homepage:/mktg/faculty/berry doctor degree:Arizona State University Research:service quality Books: Discovering the soul of service,and on Great Service Founder:Center for retailing studies 服务营销的领军人物2 Mary Jo Bitner ATT professor of services marketing and management, Arizona state university Email:maryjo.bitner@ Doctor degree: University of Washington Research:the critical incident technique in services research, servicescapes Book:services marketing current research is concerned with how customers evaluate service encounters and the strategic roles of technology and contact employees in determining customer satisfaction with services. 服务营销的领军人物3 David E.Bowen Professor of management, Thunderbird, graduate school of internat