浅析连锁企业文化企划管理.doc

内 容 提 要 企业文化作为企业管理的新概念，是在现代企业中最活跃，最有创造力的因素，是增强企业的活力，并确保企业在激烈的市场竞争中立于不败之地的关键。近年来，中国的体育用品行业得到了前所未有的发展。随着中国的世贸组织和2008年奥运会申办到举办在中国的分支机构的2010亚运会，中国的体育商品行业的企业文化作为重要影响企业发展的因素，许多新的机遇和挑战，我国著名的运动用品企业应该高度重视。例如，在本文中，河北盛世辉腾体育用品公司，企业文化，企业文化理论的运用，以推动中国体育用品企业的文化建设，促进企业的可持续发展。在本文中，通过河北盛世辉腾体育商品公司的现有的企业文化，规划分析和发现优势，并在盛世辉腾的企业文化的缺点中通过分析其弱点与威胁，提出企业文化建设的建议使盛世辉腾公司获得更加长远和可持续的发展。 关键字：企业文化，盛世公司，文化建设，企划管理  Abstract Enterprise culture as enterprise management of new concept, is the most active in modern enterprises, the most creative factors, is to enhance the enterprise vitality and ensure enterprise in the fierce market competition of the key. In recent years, our country sports goods industry get unprecedented development. Especially with Chinas accession to the WTO and the 2008 Olympic Games, and to host the 2010 Asian games in China, China sporting goods industry in the new opportunities and challenges, and enterprise culture, as an important factors hindering the development of the enterprise, get our country many famous sports product enterprises are highly valued. For this reason, this paper ChengShiHui hebei sports goods company who of the enterprise culture, for example, the use of enterprise culture related studies the theory, in order to promote the sports product enterprises in Chinas cultural construction, promote the sustainable development of the enterprises. This paper mainly through the smoke of hebei ChengShiHui sports goods to the companys existing enterprise culture SWOT analysis, found that time the company the advantages and disadvantages of enterprise culture, and through the analysis of the disadvantages and threats, puts forward Suggestions to enterprise culture, so that the company can get more time with long term sustainable development. Key Words: Enterprise Culture ,ShengShi Company, Cultural Remodeling, Project Management 目录 一、引言 1 二、企业文化与企划管理的概述 1 （一）企业文化的定义 1 （二）企业文化的要素 1 （三）企划管理的定义 2 三、盛世辉腾体育用品公司概述 3 （一）盛世辉腾体