雅高酒店集团-五星级酒店管家部开业筹备手册.doc

Take Over Rebranding Manual for General Managers ACCOR Hotels 雅高酒店集团-管家部开业筹备手册 TAKE OVER REBRANDING MANUAL House Keeping ACCOR HOTELS April, 2008 INTRODUCTION This manual is intended as a reminder and checklist for the many tasks and actions required to successfully take over and rebrand an already operating hotel to an ACCOR branded property. However due to the very nature of hotel take overs, in that each property is unique in terms of age, condition, facilities, market positioning, location, etc, this should not be construed as a complete and entire manual of the tasks to be done. This should be regarded as a very broad and general guideline that should be adapted to each situation. In the formulation of the take over task and consequent action plan, the long and short term objectives of the Owners and Accor and the should be clearly established in order to ensure the final product meets the expectations of both parties. It is critical that through a rebranding process the property’s image and profile should be enhanced and that with the provision of Accor’s management and marketing expertise, tangible value will be added as a result. As previously mentioned and should be strongly emphasised, each Hotel is unique and the information within this manual should be adapted so as to meet the specific requirements of the project and location. It should be seen as a base from which to begin and a general guideline, not as a definitive plan to all takeover and rebranding projects. BRIEFING of DIVISION HEADS 1.1 Project in general 1.1.1 General Discussion on Owning Company and management Agreement. 1.1.2 Discussion of any Hotel or Location idiosyncrasies 1.1.3 Progress on any refurbishments and possible relaunching dates. 1.1.4 Progress reports from Task Force members. 11.5 Feasibility Study and Departmental review and proposed individual action plan. Plans on any refurbishments. Review power of attorney for bank signatures Re