英语学习的一些理念.ppt

* * About Winwa Education’s Analysis of SWOT ? * The best educational products ??* ???? The top teaching facilities *?????? The excellent HR * The successful sales experience around the world ? *New product; new school; low reputation * Management and teaching need to be standardized and improved. * Unripe market strategy * Uncompetitive price ? l???????? Parents pay more attention to their children’s education l???????? Ladder and Disney English are declining l???????? The powerful backing and strong resolution of Wendy Pye Ltd Many agents show great interest in the top educational products ? l???????? The limitation of time. The potential investors will lose interest if the exploration time lasts two long. l???????? The possibility of the failure of the model. The major problems Winwa currently faces are as follows: Narrowness in vision and rashness in action lead to the shortage of systematic planning and mid-term and long-term strategy, and the embarrassment of management environment. Discussion about Winwa Education’s Promotion Strategy: We analyze it with “4P” ? 1.1.?? Product: we have the world’s top educational products, as well as the superb products package Mr. Cao made. 2. Process: Namely, distribution. We have a large quantity of potential agents or investors who are very prudent and cautious. The notorious failure in a certain region will ruin the entire China market, therefore it is necessary to set up a model at Wuhan before we actually recommend it to the potential agents of other areas so as to ensure success and find out the crucial factors of failure. 3. ?? Promotion: we believe there are two equally important wheels that drive our profit chariots. One is the thrilling demo class or promotion conference, which will leave great impression to the present customers and force them to buy right away. Two weeks ago, I once attended three of our competitors’ demo classes. I found ours was undoubtedly inferior to theirs.