《2011年上海大众斯柯达汽车经销商营销奖励政策》(16页).pdfVIP

上海大众汽车斯柯达经销商营销奖励政策 （2011 年度） Skoda Dealer Sales Incentive Policy in Y2011 上海大众汽车斯柯达（以下简称“斯柯达” ）为了向用户提供最高品质的产品 和服务，使斯柯达产品取得最大的市场机会，全面提高斯柯达品牌形象和良好声 誉，同时为激励经销商获得合理且有吸引力的投资经营回报，特制定经销商营销 奖励政策。 营销奖励政策包括：基本折扣、目标完成奖、销售服务满意度奖、售后服务 满意度奖、市场推广奖、投资返利、分支机构/紧凑展厅支持、展厅形象维护奖、 大型指路牌奖励、精英俱乐部等，具体奖励办法如下： SKODA especially set Dealer Sales Incentive Policy for the purpose of providing highest-quality products and services for the users, to win over largest market opportunities for SKODA products, enhance the SKODA brand image and reputation in all aspects, and incent dealers by giving them the reasonable and attractive return. Skoda Dealer Sales Incentive Policy is composed of ： Margin, Sales Target Bonus, Sales Satisfaction Bonus, After-sales Satisfaction Bonus, Marketing Activity Bonus, Investment Kickback, Branch/Compact showroom Support, Showroom Image Maintenance bonus, Big pylon bonus and Elite Club. The details are followed： - 2 - 一、 基本折扣 Margin 1. 折扣额度：除 Octavia 1.6L Classic 和 Fabia 1.4L Style 车型以外的其它 车型按照不含税经销商价格的 4%折扣，Octavia 1.6L Classic 车型按照不 含税经销商价格的 2.6%折扣， Fabia 1.4L Style 车型按照不含税经销商 价格的 1.4%折扣。 Discount： 4% of dealer price (without VAT) except Octavia 1.6L Classic and Fabia 1.4 Style. For Octavia 1.6L Classic the discount is 2.6% of the dealer price (without VAT); for Fabia 1.4L Style the discount is 1.4% of the dealer price (without VAT). 2. 发放范围：所有从斯柯达进货的正常费率车辆。 Object：Normal discount car. 3. 发放周期：开票时直接折扣。 Term ：Direct discount. 二、 目标完成奖 Sales Target Bonus 1. 折扣额度：根据经销商零售目标完成比例、年零售目标以及昊锐季度零 售完成率，基于不含税经销商价格的不同比例发放折扣。相关奖励系数， 见下表： Discount ： Different proportion of the dealer price (without VAT) according to the