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Myers’ PSYCHOLOGY
Chapter 10
Thinking and
Language
Thinking
Cognition
mental activities associated with thinking,
knowing, remembering, and communicating
Cognitive Psychologists
study these mental activities
concept formation
problem solving
decision making
judgment formation
Thinking
Concept
mental grouping of similar objects, events,
ideas, or people
Prototype
mental image or best example of a category
matching new items to the prototype provides a
quick and easy method for including items in a
category (as when comparing feathered creatures
to a prototypical bird, such as a robin)
Thinking
Algorithm
methodical, logical rule or procedure
that guarantees solving a particular
problem
contrasts with the usually speedier–but
also more error-prone--use of heuristics
Thinking
Heuristic
simple thinking strategy that often
allows us to make judgments and
solve problems efficiently
usually speedier than algorithms
more error-prone than algorithms
Thinking
Unscramble
S P L O Y O C H Y G
Algorithm
all 907,208 combinations
Heuristic
throw out all YY combinations
other heuristics?
Thinking
Insight
sudden and often novel realization of the solution to
a problem
contrasts with strategy-based solutions
Confirmation Bias
tendency to search for information that confirms
one’s preconceptions
Fixation
inability to see a problem from a new perspective
impediment to problem solving
The Matchstick
Problem
How would you
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