欧盟知识产权整体环境介绍.pptVIP

Introduction to IPR environment in the EU欧盟IPR环境介绍 Serena Tierney Pandion Limited Overview概要 Government attitudes – current political climate 政府视角 － 当前政治潮流 Impact of counterfeiting 假冒的影响 Cultural attitudes 文化视角 Consumer attitudes 消费者视角 Business attitudes 企业视角 Financial aspects 金融方面 What is protected by IPRs and how does business use them? IPRs保护什么与企业如何运用IPRs？ Internet 网络 Competition policy 竞争政策 Conclusion 结论 Government attitude to IPR政府对IPR的态度 (1/2) IPR has a high profile amongst EU governments and the EU Commission. Most governments have a minister with specific responsibility for IPR 欧盟各国以及欧盟委员会十分重视知识产权，大多数国家均任命一位部长专门负责知识产权 EU Commissioner McCreevy’s remit includes IPR. In a recent speech, he said: 欧委会委员麦克里维（McCreevy）的职权范围包括知识产权，在最近的一次讲话中，他说道： “… Government attitude to IPR政府对IPR的态度 (2/2) … “Intellectual property is one of Europes greatest assets. It is a primary fuel for business and allows our consumers to benefit from living in the most inventive region in the world. The future for Europe is dependent on creating the conditions and support for top quality intellectual property... In the EU we have some of the strongest legislation in the world on counterfeiting and piracy and we are still under pressure... So the Commission will focus on non-legislative measures aimed at more effective collaboration…I could hardly close this address without mentioning the continuing problem of counterfeiting and piracy. We must set common, tangible plans to help remedy what has become a highly corruptive and extremely destructive trend. “知识产权是欧盟最伟大的资产之一。它是经济发展的主要燃料，使得我们消费者因生活在这个世界上最具创造力的地区而受益。欧盟的未来取决于为高质量的知识产权创造条件和提供支持……在欧盟，我们拥有世界上最强大的关于假冒与盗版的立法，但是，我们依然有压力……因此，委员会将关注志在更有效合作的非立法措施……在结束讲话前，不得不提到关于假冒与盗版持续存在的问题。我们必须要制定共同的、明确的计划以遏制这日益腐化、极具破坏性的趋势。 A huge range of sectors are now being hit. More and more evidence exists of counterfeits appearing on the market which are directly endangering lives; from fake pharmaceuticals made from brick dust, to toothpaste