校园礼品的网络化营销研究--毕业论文.doc

表3 XX大学锦城学院 本科生毕业论文（设计） 题 目 校园礼品的网络化营销研究 学 院 专 业 学生姓名 学 号 年级 指导教师 教务部制表 二Οxx年 X 月 XX 日 校园礼品的网络化营销研究 专业：旅游管理 学生：XXXX 指导老师：XXXX 摘 要 伴随着当今社会网络的普及应用，网络已逐渐替代传统媒体成为传播渠道的主流，而网络营销也越来越广泛的被应用于商务贸易中。正是由于科技的发展，企业的营销格局也发生了相应变动；而目前大学生就业情况面临瓶颈，有待新就业模式的开拓；所要选择的销售商品对于礼品行业而言是一种新型概念；这就需要在理论上对其特殊商品在网络背景下，其营销模式的建立和维护做出新的研究，制定新的营销策略已适应新概念商品的销售。 关键词：网络营销 校园礼品 情感文化 营销策略 Research Cyber Marketing Strategy in Gift Market with campus Major：Tourism Management Student：Pu Weiying Supervisor：Jiang Chaoxiong AbstractPopularizing being accompanying the society network in the nowadays applies , the network replaces the tradition medium already gradually becoming the main current spreading a channels, but the also more and more broad quilt of network marketing applies to business affairs trade middle. Exactly be because of development of science and technology, the enterprise camp sells a pattern also corresponding alteration happened; But college student employment condition is confronted with a bottleneck at present, developing waiting for the new employment pattern; That what be more alternative than sells a commodity is one kind of new model concept to gift industry ; This requires that background is in terms of theory lower to whose peculiar commodity in the network right away , whose camp sells pattern building-up and defends the marketing doing out new go into , working out new camp selling tactics already adapting to new. Key words：Cyber marketing Campus gift Emotion culture marketing policy 目 录 1.绪论……………………………………………………………………………………………1 1.1 选题目的和意义…………………………………………………………………………1 1.1.1 选题背景 …………………………………………………………………………1 1.1.2 选题意义 …………………………………………………………………………1 1.2 文献综述…………………………………………………………………………………1 1.2.1 网络营销的国内研究现状 ………………………………………………………1 1.2.2 网络营销的国外研究现状 ………………………………………………………2 1.3 论文主旨…………………………………………………………………………………2 1.3.1 论文思路及结构 …………………………………………………………………2 1.3.2 主要研究内容 ……………………………………………………………………3