浅论物流企业的服务创新(毕业论文).doc

浅论物流企业的服务创新(毕业论文) 摘 要 传统运输、仓储企业向第三方物流企业转变的重要标志，是企业能否为客户提供一体化物流服务，是否拥有结成合作伙伴关系的核心客户。从目前情况看，我国大部分物流企业仍然主要在提供运输、仓储等功能性物流服务，通过比拼功能服务价格进行市场竞争。要改变这种状况，一个重要方面就是要超越传统物流服务模式，在服务理念、服务内容和服务方式上实现创新。首先，要认清一体化物流与功能性物流在服务性质、服务目标和客户关系上的本质区别，树立全新的服务理念；其次，要在运输、仓储、配送等功能性服务基础上不断创新服务内容，实现由物流基本服务向增值服务延伸，由物流功能服务向管理服务延伸，由实物流服务向信息流、资金流服务延伸，为客户提供差异化、个性化物流服务；同时，要根据客户需求，结合物流企业自身发展战略，与客户共同寻求最佳服务方式，实现从短期交易服务到长期合同服务，从完成客户指令到实行协同运作，从提供物流服务到进行物流合作。 关键词：物流；一体化物流；服务；创新  Abstract That tradition transports , keeps the important sign that enterprise changes to third party logistics enterprise in a storehouse, is whether can serve for the customer provides integration logistics enterprise , if owning the core customer who forms the buddy relation working together. From at present, condition looking at , most logistics of our country enterprise being in still mainly functionality logistics service such as providing transportation , keeping in a storehouse, carry out market competition by serving price than putting a function together. Need to change this status , a important aspect are that logistics serves a pattern need to exceed tradition , realize FOAK on serving idea , serving content and serving way. Nature difference first, needing to get a clear understanding of integration logistics and functionality logistics on serving a character , serving the target and customer relation, set up brand-new service idea; The secondary, needs to keep in a storehouse in transportation, the distribution is innovative unceasingly on waiting for a functionality to serve a basis serving content, realization is served from logistics basic extending to added value service, the function serves from logistics to supervisory service stretching, the material object stream serves a reason to information stream , the fund stream serves stretching , provide to the customer difference-rization , individuation logistics serves; At the same time, need to need according to the customer, oneself develops union logistics enterpris