毕业设计说明书_化妆品B2C.doc

化妆品销售网站开发与设计 摘要：世界著名营销大师菲利普·科特勒认为：“新经济的发展带来了新的营销法则,网络营销是21世纪的营销”。这一新的营销方式在给企业带来机遇的同时，也使企业面临巨大的挑战。因此，如何更好地利用网络营销获取更大的经济效益，已引起越来越多企业的关注。 随着社会的不断发展前进，人们的消费理念也随着社会的进步不断改观，人们享受的不仅仅是物质上的追求，而更高的去追求一种精神上的满足。本文界定化妆品的特点，对网络营销进行深入的研究，从企业传统营销到企业（品牌）网站和行业网站的相关营销规则到未来发展前景，包括了化妆品网络营销的现状和特点，以一些案例来分析和研究化妆品网络营销的现状和将来，并把化妆品的网络营销和传统营销作对比。鲜明地提出了网络营销是互联网时代企业融入知识经济的基本管理工具和思维方法。传统企业只有充分利用网络营销，及时更改市场营销策略，实现以消费者为战略性转变，才能免遭时代淘汰。 关键词：化妆品，网络营销，电子商务 Abstract:The famous world marketing masters Philip Kotler said:”The new advancing of economic brought new principles of marketing ,network marketing is 21century marketing.”At the same time this new marketing mode bing opportunities to the enterprise,it will also make enterprise to face to the big challenge.Consequently,How to use network marketing to obtain greater economic benefits more has attracted more and more attention from enterprises. With the continuous development of society,people’s consumption idea along with the social development.people is not only the enjoyment of the pursuit of material ,but also pursuit of the high levels in spiritual satisfaction.In my article will definition about the cosmetic features and make deep research of network marketing,on the one hand from enterprise traditional marketing to the enterprise website,on the other hand will from principle marketing with industry site to the future.Include some characteristic and present situation about the cosmetic web marketing,use some cases to analyze and research present situation and future about cosmetic web.Make cosmetics network marketing compare with traditional marketing.Clearly put forward to network marketing is a basic management tools and methods of thinking enterprises in Internet era into the knowledge economy.Traditional enterprise are only by making full use of network marketing.timely change the methods of marketing management,in order to realize the strategic change of consumers,only in this way could avoid die out by era. Keywords:cosmetic,network ma