宝马BMW历史概述.ppt

What is a brand? BMW Brand Values MINI Brand Values BMW Plant in Munich for 3ser. Sedan and compact 6,8,12 cylinder Engine Dingolfing plant for 5ser./ 7ser. PDC center for whole world Landshut plant for Foundry, Plastic parts, exchange parts and components Regensburg plant for 3ser. Convertible Wackerdorf for Bodyshell atc. Eisenach for Large Scale industrial Tools Spartanburg in USA for Z4 and X5 FIZ in Munich for Research engineering center opened in1990 More than 5,000 engineers in FIZ Berlin for Motorcycles and Car Components. Two Test fields: one in Munich, One in France. 70 % BMW Parts are purchased from 40 countries and 900 manufactures all over the World BMW History 成功实现了重返最高级别的一级方程式赛车场后，BMW再次证明了其王者实力。这一实力由Ralf Schumacher在Imola车赛第21场赛事中取得的胜利得到了验证。 2001 BMW History Mini车创立了汽车史上诸多新标准。它将Mini车古典韵味与面向未来的新技术完美结合，充分体现了现代都市生活方式同时也满足了新世纪人们对汽车的更高期望。Mini One 与Mini Cooper车将于2001年夏季推出。 2001 BMW History 未来的燃料是氢气。它取之不尽，在变成水时几乎不会释放任何有害物质。从1986年起，BMW就在试用这种动力并形成一个系列。 2001 BMW History BMW在Goodwood生产的首辆Rolls-Royals Phantom。 2003 Product Special Personality Brand + = joy 运动 开放 创新 创造 值得依赖 审美 独特 年青 动感 追求 挑战 文化 BMW is the world’s most dynamic, cultured and challenging premium brand. MINI is the world’s most exciting small car brand. EXCITEMENT outgoingself-confident fun enjoyable classlesscosmopolitan intelligentreliable temptingdesirable refreshing beautiful avantgardepost-modern youngcheeky extroverted well-acceptedresponsible integrative chic likeableembracing adaptablepopular BMW Car Retail BMW Motorcycle BMW Manpower BMW History 作为全球性的汽车制造商，BMW集团在世界各地拥有14个生产厂， 另外在8个国家还拥有BMW车辆装配线。 BMW Group Location BMW Group Location BMW在全世界120个国家有1,000个经销商 BMW Group Location BMW Group Location BMW 车型谱系 BMW 技术导入培训 3 系 5系 6系 7系 X3 X5 Z4 Mini BMW Motorcycle BMW车型谱系 Sequence and content Positioning of the BMW Z8 The aim of today‘s workshop is to present the Z8 to you officially and enhanc