Reebok long term women EV8完整版公关传播建议.ppt

Part I: OverviewPart II: Case on Single Product (Selected: Freestyle) Part III: Project on “Rbk Women” Part IV: Year-Round Retainer ServicePart V: Media ListPart VI: Service Team and Estimated Professional Fees Our Goal Enhance effective communication in China market for Rbk Through creating more communication touch points, we wish to build up more business possibilities in china market expansion for Rbk Scope by Types of Services Part III: Project on “Rbk Women” Take consumer media as main communication channel Focus on all the women products and Rbk brand image Part IV: Year-Round Retainer Service Take fashion media as main media channel Focus on Rbk brand image communication Part V: Media List xxxx 有效区域选择与控制 Our proposal is formed and prepared based on the relatively limited information we know for the moment. As a PR consultancy, our main focus is on assisting Rbk to maximize the media coverage and create more commercial opportunities while expanding the market. We, at different points, made reference to information and data obtained – and thank you for the support! Concluding Statement * Proposal on PR Communication Feb – Dec 2007 Table of Contents Part I: Overview Share an idea on scope by different types of service Introduce our approach on Media PR service Overview Single Product “Rbk Women” Series Year-Round Retainer Freestyle 25th Anniversary + PRODUCT: Scarlett, Stockholm and Snow + OVERALL: “Rbk Women” + PRODUCT: Rbk Men + EVENT: Rbk Event Involvement + OVERALL: Rbk Brand and Concepts Media PR: Planning, Execution Monitoring Sample Photo-Shooting Management Competitive Media Monitoring Rbk Media Club Management Overview Multi-Perspective Press Stories Multi-Angle Communication Press stories in different styles and angles (for different pages) about the brand and the products Print Media Shooting Mass Media Weekly Magazine DM Magazine Fashion Magazine Online Media PR: General Approach Overview (different types) Professional Sport