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目录
1公司概述····························································6
1.1公司概述··························································6
1.2公司宗旨··························································6
1.3公司目标··························································6
2.项目介绍····························································7
2.1项目背景··························································7
2.2产业背景··························································7
3.市场分析····························································9
3.1市场环境分析······················································9
3.2大学生群体分析····················································9
4.营销策略···························································11
4.1价格定位··························································11
4.2销售促进计划·····················································11
4.3日常运营计划·····················································12
4.4营销机会和威胁分析··············································12
4.4.1SWOT分析·······················································12
4.1.2消费者群体分析················································13
5.经营管理···························································20
6.财务································································25
6.1前期投入··························································25
6.1.1咖啡店店面费用················································25
6.1.2装修设计费用···················································25
6.1.3装修、装饰费用················································25
6.1.4设备设施购买费用··············································26
6.1.5开业费用·······················································27
6.1.6周转金··························································27
6.2销售和成本计划···················································28
6.3现金流动计划·····················································28
7.融资方案和回报····················································29
8.关键风险问题·······················································30
8.1技术风险分析与规避····
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