广告型阅读理解.pptVIP

阅读理解-广告型阅读理解 * * 专题四 广告型阅读理解 专题四　广告型阅读理解 专题四 │ 专题导读 广告作为信息的载体，与人们的生活密切相关。广告具有浓郁的生活气息和强大的感染力和表现力，使其成为日常生活中一道亮丽的风景。广告英语与普通英语存在许多差异， 广告具有鲜明的目的性， 即说服顾客进行购买， 这种目的性决定了其语言的特色和风格， 使其独立于其他文体。广告的题材包括旅游广告、招聘广告、生活指南、通知告示、 专题导读 专题四 │ 专题导读 使用规则、注意事项、商品说明等。广告的语言特点是人名、地名、专有名词多；生词多；缩略词、独词句、祈使句、省略句多；词汇较生僻， 语言不规范， 结构不完整。此类文章主要考查考生提取信息和处理信息的能力， 既注重特定细节的筛选、类比、综合， 又注重推理判断题的考查， 题目设置较容易。答题时要耐心细致， 当问题与材料相同时， 要学会“对号入座”；当问题与原文不同时， 要学会同义变换、解析概念、归纳事实。 专题四 │ 真题典例 [2011·全国卷Ⅰ] Wanted，Someone for a Kiss Were looking for producers to join us on the sound of London Kiss 100 FM. Youll work on the stations music programmes. Music production experience in radio is necessary，along with rich knowledge of modern dance music. Please apply(申请)in writing to Producer Vacancies，Kiss 100. Father Christmas 真题典例 专题四 │ 真题典例 Were looking for a very special person，preferably over 40，to fill our Father Christmas suit. Working days：Every Saturday from November 24 to December 15 and every day from December 17 to December 24 except Sundays,10：30－16：00. Excellent pay. Please contact(联系)the Enterprise Shopping Centre，Station Parade，Eastbourne. Accountants Assistant 专题四 │ 真题典例 When you join the team in our Revenue Administration Unit，you will be providing assistance within all parts of the Revenue Division，dealing with post and other general duties. If you are educated to GCSE grade C level we would like to talk to you. This position is equally suitable for a school leaver or for somebody who has office experience. Wealden District Council Software Trainer 专题四 │ 真题典例 If you are aged 24－45 and have experience in teaching and training，you could be the person we are looking for. You should be good at the computer and have some experience in programme writing. You will be allowed to make your own decisions，and to design courses as well as present them. Pay upwards of ￡15,000 fo