餐具的包装策略毕业论文.doc

南京信息职业技术学院 毕业设计论文作者 翁白云 学号 60932D31系部 信息服务学院专业 市场营销题目 结合目前商品的过度包装，谈谈如何合理运用包装策略 ——餐具的包装策略指导教师 李滨评阅教师完成时间： 2012 年 5 月 18 日 毕业设计论文中文摘要 结合目前商品的过度包装，谈谈如何合理运用包装策略摘要：包装，标志着企业生产物流的完成和销售物流的开始。包装既是为了保护商品运输过程中的安全，也是为了帮助消费者识别企业的商品。同时，还是方便消费、提升产品价值的重要手段。当今市场上，包装已经作为企业物流系统的一个重要组成部分而受到企业的高度重视！在商品市场激烈的竞争条件下，企业为了追求更高的效益，利用各种方法来吸引消费者，商家为了抢占市场，利用精美包装的视觉冲击，吸引消费者的视线，诱发人们的购买欲望，从而达到赢利目的。在短短几十年里，从硬件到软件，从引进到研发，从借鉴到自主设计，中国包装业得到了空前的发展，但是目前的产品包装设计并未达到成熟阶段，还存在一些问题。企业为了追求更高的附加值，往往采取“过分包装”和“欺骗性包装”。关键词：包装；过度包装；包装策略；餐具包装；包装结构；合理包装 - 2 - 毕业设计论文外文摘要Title : Combined with the current commodity excessivepackaging talk about how to make rational use of packagingstrategyAbstract: Packaging marking the completion of production logistics andsales logistics start. Packaging is to protect goods transportation safetyin the process but also to help consumers identify the product of theenterprise. At the same time or convenient consumption enhance productvalue the important means. On the market today packaging logisticsenterprises as an important part of the system and highly valued byenterprises In the commodity market intense competition condition to thepursuit of higher efficiency using a variety of methods to attractconsumers businesses in order to seize the market using exquisitepackaging visual impact attract consumer attention evoked peoples desireto buy so as to achieve profit goal. In the past few decades from hardwareto software from introduction to R amp D from reference to independentdesign China packaging industry has been an unprecedented development butat present the product packaging design has not reached a mature stage thereare still some problems. Enterprises in the pursuit of higher added valueoften take quot excessive packagingquot andquot deceptive packagingquot.keywords: Packing；Excessive packaging；Packaging strategy；Tablewarepackaging；Packaging structure；Reasonable packaging - 3 - 目 录1、 引言................................................ 52、 过度包装............................................