“农家乐” 旅游发展现状及对策.pdfVIP

广西农业科学 2010 ，41 （10）：1148-1150 Guangxi Agricultural Sciences “农家乐”旅游发展现状及对策 ———以甘肃省庆阳市庆城县为例 1，2 1 张 潇 ，赵振斌 （1 陕西师范大学旅游与环境学院，西安 710062 ；2 庆阳市理工中等专业学校，甘肃庆阳 745000） 摘要：通过介绍庆城县“农家乐”旅游发展现状，指出其在发展过程中存在经营模式雷同、基础设施不完善，经营 者缺乏经营理念、宣传力度不够，从业人员整体素质较低、缺乏诚信等问题，并提出了科学引导、规范管理，完善基础 设施建设，挖掘乡村特色资源、开发特色旅游产品，加强培训、提高从业人员综合素质，扩大宣传力度等发展对策，以 期为我国“农家乐”旅游的进一步发展提供参考。 关键词：“农家乐”；发展现状；存在问题；对策 中图分类号：F590．7 文献标识码：A 文章编号：1002－8161 （2010）10－1148－03 Current status and developmental strategies for agritainment: A case study in Qingcheng County, Qingyang City, Gansu Province ZHANG Xiao1，2 ，ZHAO Zhen－bin1 ’ (1 College of Tourism and Environment, Shaanxi Normal University, Xi an 710062, China; 2 Qingyang Polytechnic Specialized Secondary School, Qingyang, Gansu 745000, China) Abstract: Agritainment is a farm -based tourism, includes family outing and entertaining activities, such as corn mazes, haunted hay rides, pick-your-own pumpkins, etc. The present paper is an attempt to introduce the development status of agritainment in Qingcheng County, Qingyang City, Gansu Province. Some problems which included similar busi - ness modes, imperfect infrastructure, shortage of management philosophy, insufficient advertisement, unskilled agritainment workers, lack of credits, etc., have been put forward. Several development strategies, in order to provide references for fur- ther development of agritainment in China, have been proposed, which were as follows: scientific guidance and standardized o