论娱乐报道对媒体公信力的影响.pdf

内容摘要 虽然娱乐报道在我国出现得比较晚，但基于人们的娱乐需求，随着传播渠 道的发展和媒体生产能力的提升，娱乐报道在我国迅速发展，成为人们生活休 闲的重要部分，同时也成为了媒体主要的产物。但娱乐报道的发展还处于不成 熟的阶段，存在着各种各样的问题，这些问题对媒体公信力产生了影响。对于 娱乐报道对媒体公信力的影响，本文主要从以下方面进行论述。 首先，通过文献，界定媒体公信力的概念，主要讨论我国学界对媒体公信 力的理解。媒体公信力在我国的研究历史比较短，属于一个比较新的研究领域， 但在非典之后媒体公信力的研究成为了一个研究的热点，大家的研究和讨论积 累了许多富有中国特色的经验，基于国外的研究框架和国内的实际情况，梳理 了媒体公信力的影响因素。 其次，论述娱乐报道存在的必要性，以及其未来发展的潜力，说明娱乐报 道对于媒体的重要性。并从媒体的角度出发，从媒体、记者、报道内容等多个 方面概述了娱乐报道在我国的发展现状和存在的问题。 再者，从娱乐报道的问题和现状出发，对应媒体公信力的影响因素，从不 同层次分析了娱乐报道对于媒体公信力的影响，并指出了媒体如何利用娱乐报 道的正面影响来促进其构建媒体公信力，同时又控制好娱乐报道的负面影响。 建立良好的媒体公信力是一个漫长的过程，但如果能很好的引导娱乐报道这一 个重要力量的发展，那就能更好地促进媒体公信力的构建，促进媒体的长远发 展。 关键词：娱乐报道；媒体公信力；媒体 Abstract Although appears late in China, the entertainment coverage develops quickly into an important part of leisure life and a major product of media as the booming grow in various ways of communication and media productivity. However, the development of entertainment coverage is still in an immature stage, there are various problems that have impact on media credibility. Following are the analysis of the influence of entertainment coverage on media credibility. First, the concept of media credibility is defined by documents, focused on our academic understanding of media credibility. The research of media credibility in China has relatively short history, it is a relatively new field of study. But the research of media credibility after SARS becomes a hot topic. Experiences with Chinese characteristics are accumulated through various researches and seminars on this topic. Based on the researches of international study and national situation, the factors of the media credibility are listed. Secondly, the necessity and the potential of future