新时期我国留学期刊发展研究——以《留学生》为例.pdf

摘 要 新时期以来,伴随着改革开放进程的推进和留学事业的快速发展,我国留 学类期刊获得了长足发展。这类期刊在宣传党和国家的留学政策,引导留学理 念,传承留学文化,促进中西文化交流,促进留学事业发展以及为海内外留学 人员服务等方面做出了积极贡献。但总体而言,留学期刊与其他市场细分的时 政类、财经类、时尚类期刊相比,在社会影响力、品牌知名度等方面都还相对 较弱,还没有形成媒介优势,多数留学类期刊在办刊理念、办刊策略以及传播 方式、传播效果上与成熟期刊尚有较大差距。 本文主要梳理了我国留学期刊发展的过程,在吸收借鉴前人研究成果的基 础上,从 20 世纪 80 年代末留学期刊产生发展的社会背景、媒介环境入手,通 过文献研究、采取案例分析和问卷调查等方式,运用新闻学、传播学的相关理 论,综述留学期刊概貌,分析其受众、内容、功能特征,并以创刊于新世纪新 时期的《留学生》杂志为研究个案,分析其发展历程及各阶段特点,特别以2009 年《留学生》杂志改版后的现状为研究重点,对其办刊理念、内容特色等一一 解析,进而指出《留学生》杂志存在的主要问题,并提出相应对策,以求为其 进一步发展提供思考,并对其他留学类期刊有所借鉴。 关键词:留学期刊;发展研究;建议对策4 AbstractSince 1980s, along with the progress of reform and opening up and the development of Chinese students going abroad to study, journals concerning them are increasingly attracting public attention throughout China. These journals are playing a very important role in publicizing Party’s and government’s policies on encouraging Chinese students to fulfill their academic studies, on encouraging them to promote the public exchanges with foreign countries, and on providing a better service to those studying and working abroad as wellGenerally speaking, journals on Chinese Students abroad are still at young age in comparison with other journals specialized in the fields of current political affairs, financial and economic affairs and fashions. That is to say, most of the journals relating to Chinese students abroad are still at the exploratory stage, compared with those mature journal and marketable journalsIn this paper, the author will study the development process of journals with respect to Chinese students abroad through various forms of case studies and questionnairesAt the same time, the author will provide a detailed descriptive summery on the basis of journalism, communication science theories, about future of students journals Keywords:journals for students studying abroad;Development and research; Suggestion and strategies 5 目 录 第1 章 绪 论. 1 1.1 研究背景1 1.2 研究目的与意义2 1.2.1 研究目的. 2 1.2.2 研究意义. 2 1.3 研究内容与方法3 1.3.