中国企业海外市场进入方式研究.pdf

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中国企业海外市场进入方式研究.pdf

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优秀硕士毕业论文，本科毕业设计。完美PDf格式，支持复制编辑！！！

I ABSTRACT With the integration of global economy and China’s entry into WTO, more and more China’s Multinational Corporations (MNCs) have entered overseas markets and developed their transitional operations. How to enter the overseas markets is an important problem China is now facing, however, the most important is how to choose the entry-mode of transitional operations. Based on the theories of transitional operations, the article analyses the importance and possibilities of China’s transitional operations; also, according to our actual process, brings forward some questions. Then, the article presents three traditional entry-modes, analyzing their strong and weak points respectively in a comparative way, as well as discusses the factors which influence the decision-making of entry-mode. Moreover, several new modes are stated in the article. Given the China’s