《康熙来了》选题分析——台湾谈话类综艺节目成功关键要素研究.pdf

摘 要 综艺节目一直是台湾电视节目的一大重要类别，由于近年来广告经营额的 持续下降，低成本的谈话类综艺节目市场走向繁荣。由于综艺节目的易模仿性， 使得谈话类综艺节目数量快速增多，市场内部竞争愈发激烈，新陈代谢急速加 快。《康熙来了》作为台湾谈话类综艺节目市场领导者，开播至今6年多来，一 直占据着同类节目收视冠军地位，且收视率持续上升。同时《康熙来了》在大 陆也引起了众多网民的追捧，并通过其品牌知名度，在大陆开发出了衍生品— —《康熙盛典》演唱会。《康熙来了》在拓展其节目生命周期和品牌效应两方面 均有不俗表现。 《康熙来了》的成功固然取决于主持人、嘉宾、选题等多个因素。而选题 是谈话节目的核心，由选题形成的对话是节目的主要内容。同时选题也是一个 相对更易衡量、控制和借鉴的因素。 因此，本文以《康熙来了》为研究对象，对台湾谈话类综艺节目选题特点 进行重点分析，得出谈话类综艺节目切忌历史时间线性访谈方式，要根据主持 人背景设置选题，使选题求深勿求全；在确保选题弹性的同时，要做到选题小 而具体、生活化、片段化，以吸引观众收看兴趣，引起情感共鸣；以话题为主 的访谈方式，使得选题具有可重复性，可根据收视率反馈，跟进高收视率选题； 隐私类选题具有天然的收视市场，耸动性和质问性选题容易引起观众的收视兴 趣。期望此研究结果能为大陆谈话类节目选题提供一些实际参考意义。 关键词：康熙来了；台湾谈话类综艺节目；选题 Abstract Variety show is always one of the important categories of Taiwan television programs. Because of the continued decline in advertising volume in recent years, low-cost talk show began to prosper. The easy imitation of variety shows makes the number of talk shows rapidly increase. It makes the talk show market more competitive and rapidly speeded up the metabolism. As the market leader, Kangxi has occupied the status of rating winner since its launch 6 years ago, and its ratings continued to rise. At the same time, Kangxi attracted a lot of internet users, and developed derivatives - Kangxi Festival concert through its brand awareness in Chinese mainland. Kangxi held up quite well in expanding both TV program life and brand effect. The success of Kangxi depends on the hosts, guests, topics, and other factors. Topics are the core of talk shows, and the dialogue formed by the topics is the main content of the program. And the topic is also a much easier factor to measure, control and reference to. Therefore，this article took Kangxi as the object of study to analyze the characteristics