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SeptemBeR 2012
HBR.ORG
reprinT r1209F
Are You Solving the
Right Problem?
Most firms aren’t, and that undermines
their innovation efforts. by Dwayne Spradlin
FOr ArTIClE rEPrInTs CAll 800-988-0886 Or 617-783-7500, Or vIsIT
Dwayne Spradlin is the president and CEO
of InnoCentive, an online marketplace that
connects organizations with freelance problem
solvers in a multitude of fields. He is a coauthor,
with Alpheus Bingham, of The Open Innovation
Marketplace: Creating Value in the Challenge
Driven Enterprise (FT Press, 2011).
Are You
Solving
the right
Problem?
Most firms aren’t, and that undermines
their innovation efforts. by Dwayne Spradlin
“If I were given one hour to save the planet, I would spend 59 minutes
defin
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