RebuildingCompaniesasCommunities(HBR)教程.pdfVIP

The Last Word BY HENRY MINTZBERG Rebuilding Companies as Communities Companies must remake themselves into places of engagement, where people are committed to one another and their enterprise. BENEATH THE CURRENT ECONOMIC CRISIS lies another crisis of far greater proportions: the depreciation in com- panies of community – people’s sense of belonging to and caring for something larger than themselves. Decades of short-term management, in the United States especially, have infl ated the importance of CEOs and reduced others in the corporation to fungible commodities – human re- sources to be “downsized” at the drop of a share price. The result: mindless, reckless behavior that has brought the global economy to its knees. Government stimulus programs and the rescue of the biggest and sickest corporations will not alone resolve the problem. Companies need to reengage their people. The practice of both management and leadership needs to be rethought. The subprime mortgage problem is a glaring case in point. How could it have come about in the fi rst place, and how could it have spread to so many blue-chip fi nancial institutions? The answers seem readily apparent. Those who promoted these mortgages were intent on driving 140 Harvard Business Review | July–August 2009 | up sales as quickly as possible to maxi- where talented people are loyal to one management. A community leader is mize their own bonuses, the ultimate another and their collective work, every- personally engaged in order to engage consequences be damned. And the fi - one feels that they are part of something others, so that anyone and everyone can nancial institutions that bought