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Plug-in Hybrid and Battery Electric Vehicles
Market penetration scenarios of electric drive vehicles
Françoise Nemry and Martijn Brons
JRC58748 - 2010
The mission of the JRC-IPTS is to provide customer-driven support to the EU policy-making
process by developing science-based responses to policy challenges that have both a socio-
economic as well as a scientific/technological dimension.
European Commission
Joint Research Centre
Institute for Prospective Technological Studies
Contact information
Address: Edificio Expo. c/ Inca Garcilaso, 3. E-41092 Seville (Spain)
E-mail: jrc-ipts-secretariat@ec.europa.eu
Tel.: +34 954488318
Fax: +34 954488300
http://ipts.jrc.ec.europa.eu/
http://www.jrc.ec.europa.eu/
Legal Notice
Neither the European Commission nor any person acting on behalf of the Commission is
responsible for the use which might be made of this publication.
A great deal of additional information on the European Union is available on the Internet.
It can be accessed through the Europa server http://europa.eu/
JRC 58748
Technical Note
Luxembourg: Publications Office of the European Union
© European Communities, 2010
Reproduction is authorised provided the source is acknowledged
Plug-in Hybrid and Battery Electric
Vehicles
Market penetration scenarios of electric drive vehicles
Draft technical note JRC-IPTS – June 2010
Françoise Nemry, Martijn Brons
1 JRC/IPTS JRC58748
1 Table of content
1 Table of content 2
2 Glossary 3
Executive summary 5
3 Introduction 6
4 The electric drive vehicles market: barriers and drivers 6
4.1 Introduction 6
4.2 Vehicle performance and costs 7
4.2.1 Battery performance 7
4.2.2 Battery costs 8
4.3 Commercial strategies 8
4.3.1 Car manuf
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