STAKEHOLDER MANAGEMENT教程.ppt

STAKEHOLDER MANAGEMENT “Stakeholder management is critical to the success of every project in every organization I have ever worked with. By engaging the right people in the right way in your project, you can make a big difference to its success....” -Rachel Thompson, Experienced Project Manager STAKEHOLDER MANAGEMENT Stakeholder Management is an important discipline that successful people use to win support from others. It helps them ensure that their projects succeed where others fail ELEMENTS OF STAKEHOLDER MANAGEMENT.. STAKEHOLDER ANALYSIS STAKEHOLDER PLANNING STAKEHOLDER ANALYSIS It is the technique used to identify the key people who have to be won over. You then use Stakeholder Planning to build the support that helps you succeed BENEFITS You can use the opinions of the most powerful stakeholders to shape your projects at an early stage. Not only does this make it more likely that they will support you, their input can also improve the quality of your project. Gaining support from powerful stakeholders can help you to win more resources ….. By communicating with stakeholders early and often, you can ensure that they know what you are doing and fully understand the benefits of your project - this means they can support you actively when necessary. You can anticipate what peoples reaction to your project may be, and build into your plan the actions that will win peoples support STEPS IN STAKEHOLDER ANALYSIS.. Identifying your stakeholders. Prioritizing your stakeholders Understanding your key stakeholders IDENTIFYING YOUR STAKEHOLDERS The first step in your stakeholder analysis is to brainstorm who your stakeholders are. As part of this, think of all the people who are affected by your work, who have influence or power over it, or have an interest in its successful or unsuccessful conclusion. For example: District Collector PLHIV Doctors Pettishop owner Transgender Remember that although stakeholders may be both organizations and people, ultimately you c