CRM销售业务管理系统的设计与实现.doc

CRM销售业务管理系统的设计与实现(新品)(JSP+MySQL) 类别：JSP 摘? 要CRM的应用既是一种改善企业与客户关系的新型管理机制,也是一 套先以客户为中心的商业哲学、商业战略和企业文化。其重点是关注于吸引、满足和保留高价值客户的运作和管理,使客户关系处于最佳状态,以最佳的方式提升企 业与客户之间的全面关系,从而使客户整个生命周期的价值最大化。CRM的应用把原来分布在销售、市场、财务、客户服务和技术支持等部门的信息全部整合起 来,信息资源共享,避免了和客户的重复沟通,节省了客户和公司员工的时间,使得服务单个客户的成本降低。CRM在本质上是销售的管理,只有充分了解这些信 息,并转化为企业自身的销售能力,成为企业行动和决策的依据,信息技术才发挥了它应有的商业价值。但是,CRM改变了企业原有的销售能力管理模式,企业的 销售能力随着企业的历史而成长,而不是建立在某个领导和某些优秀员工的销售能力基础之上,不受因人员的流动而可能导致销售能力流失等许多不稳定因素的影 响。信息所有权和使用权不再结合在一起是企业最重要的变革之一。本文在全面研究CRM销售管理系统的基础上，根据以上所提出的问题，采用了JSP+Tomcat+ MySQL等技术，对这些问题给出了一种新的解决方案。在CRM销售业务管理系统中，主要完成的是在保证厂商与客户有一个良好的关系的基础之上，完成商品的销售计划，具体的业务流程在本文中会有详细的描述。关键词：客户关系管理；管理信息系统；销售管理；?Design and realizing of CRM selling operation administrative systemAbstractCRM of application since is a kind of improvement business enterprise and customer to relate to of new manage a mechanism, is also a set of business philosophy, business strategy and corporate culture which take customer as center first.Its point is concern in attraction, satisfy with reserve costliness value customer of operation and management, make customer relation be placed in the best appearance, promote an of business enterprise and customer by best way of overall relation, make thus the whole life cycle of customer of value maximize.CRM of application originally distribute at sale, market, finance, customer service and technique support etc. the information of the section all whole put together, information resources share, avoid with customer of repeated communication, economical customer and the employee of the company of time, make service list customers cost lower.CRM in essence is sale of management, only have full understanding these information, and conversion is business enterprise oneself of sale ability, become a basis of business enterprise activity and decision, information technique just exertive it should have of business value.But, CRM change business enterprise original of sale ability management style, business enterprise of sale ability